The history of Priuser began with a question: how far could an auto savings plan operation grow?

The history of Priuser began in late 2014, in response to a specific need within a dealership's sales operation.

Until then, auto savings plan sales mainly took place within the dealership's usual service area. The structure, teams and sales activities were designed for a regional market.

However, auto savings plans had a characteristic that made it possible to imagine a different model: they could be sold remotely.

That possibility raised a question that would eventually give rise to Priuser:

Could a regional sales operation become a structure capable of selling auto savings plans nationwide?

Answering it required much more than increasing advertising spend. It also meant building a new way to acquire leads, distribute them, work with them and oversee their progress.

Google Ads opened up a wider market

The project began to take shape through Google Ads campaigns that could reach people interested in auto savings plans in different parts of the country.

Leads started arriving from new locations, with different interests, schedules and circumstances. The dealership began serving a much wider market than it could reach through its traditional sales structure.

But generating leads was only the beginning.

Turning that nationwide reach into a viable sales operation required a team capable of handling, organizing and developing those conversations remotely.

2016: the first call center and a basic version of the system

In early 2016, the first call center was set up based on the model that had begun taking shape in the preceding months.

An initial version of the system was developed alongside that structure. It was an early and still basic tool, created to support the operation's most immediate needs.

Its role was to help connect leads generated by digital campaigns with the telephone sales team's work.

At that stage, some of the questions that would later guide Priuser's development began to take shape:

• How leads came in.
• How they reached the advisors.
• How contacts were recorded.
• How follow-up continued.
• What information the people responsible for the operation needed.

The first version supported the model's launch and made it possible to begin observing, in practice, what tools a specialized auto savings plan telephone sales operation needed.

The first eight months: validating the model

During the first eight months of operation, the new structure showed that the model could sustain itself and grow.

Google Ads campaigns expanded the sales territory. The call center turned that reach into conversations. Processes organized the team's work, and the first version of the system supported its activity.

What had begun as an initiative to develop regional sales became a success story.

The dealership had managed to build an operation specializing in nationwide auto savings plan sales.

The result validated the combination on which the project would continue to develop:

Digital lead generation, telephone sales, sales organization and technology could work as parts of the same structure.

The experience also made it easier to identify which processes needed new tools and which aspects of the operation needed to evolve.

2019: the first major technological leap

The arrival of new professionals expanded the project's development capacity and made it possible to turn the lessons gathered over the preceding years into more specific solutions.

Priuser began adding features designed for call center operations:

• Distributing leads among teams and advisors.
• Organizing assignment rotations.
• Recording contacts and sales activities.
• Follow-up workflows.
• Reactivating leads.
• Supervising sales activity.
• Information to analyze how the operation works.

This was the first major leap toward what Priuser represents today.

The initial tool began evolving into a solution capable of organizing different levels of the operation.

Advisors could understand which leads they needed to work on and what their next actions should be.

Supervisors began to have information to support their teams and identify where to intervene.

Management could observe the relationship between lead generation, sales activity and results.

The knowledge gained inside the call center began to become a methodology built into the software.

The experience reaches other dealerships

The evolution that began in 2019 enabled Priuser to start supporting sales operations with broader needs.

The challenges that had driven its creation were also present at other dealerships.

Other teams needed to organize large volumes of leads. Other supervisors spent much of their day distributing contacts and manually tracking activity. Other managers wanted to understand what happened between advertising investment and sales results.

There were also dealerships that wanted to develop a telephone sales channel for auto savings plans and needed a methodology to implement it.

The experience gained then began to be applied to new operations.

Priuser stopped being a tool created to support a single call center and began becoming a solution that could be applied to different sales structures.

Each new implementation brought a different reality and made it possible to keep developing the tools, processes and methodology.

From knowledge to methodology

Priuser's origins explain much of its identity today.

Priuser understands telephone and digital sales of auto savings plans because it was built while that operation was being developed.

It understands the importance of the first contact because it had to organize it.

It understands lead distribution because it had to connect leads with advisors.

It understands the supervisor's role because it needed to provide visibility into the teams' work.

And it understands management's needs because every sales decision required information to understand how the model worked.

Each tool incorporated part of that learning.

That is why Priuser's distinctiveness lies both in the software and in the knowledge that shaped each solution.

Specializing in auto savings plans

Priuser was born around the sale of auto savings plans.

Digital lead generation, telephone sales and sales team organization were the starting point.

Over time, that specialization began to extend to other stages of the dealership's activity.

The experience gained showed that auto savings plans require technology to support sales, organize information, support processes and manage customer relationships at different stages of the journey.

Priuser thus evolved from a solution created for one sales operation into a platform specializing in auto savings plans.

The operation as the starting point

Since late 2014, Priuser has grown alongside the operations it has supported.

The initial idea began to take concrete form in early 2016, with the creation of that first call center and a basic version of the system.

In 2019, the arrival of new professionals and the development of specific features drove the first major leap toward today's solution.

What began as a challenge to expand a dealership's sales reach ultimately gave rise to a particular way of understanding technology.

The operation comes first.

Then the processes that need organization are identified.

Finally, the software turns that knowledge into a structure that can be implemented, measured and scaled.

That journey continues to guide Priuser's development.

Because its history did not begin with a decision to create a system.

Priuser began with the decision to build a new way of selling auto savings plans.